The Harley Davidson Culture Phenomenon

The brand Harley Davidson has swept the nation by storm on the end of the World War II as young soldiers came home with full adrenaline from the war field action. Since then, Harley Davidson  has been associated with a wide range involvement of the brand as it reaches young adventurous men to old men who still associates themselves as "freedom riders". The use of the brand goes beyound the sale of the motorcycle and it has developed a market which fans are able to catch up with the brand latest trend. Harley Davidson has developed a wide of products targeting all age groups and gender with the release of clothing line, footwear, bags & luggage, and etc.

The element of Posse Ride enhances the brand to new and old members as it creates a greater experience for the owner of the motocycle to explore new events involved around the brand culture. It creates a wide range of benefits allowing the member to accumulate points towards rewards to earn products associated with the brand and advertise the brand without the company funding. The members also post various pictures featuring using the lastest Harley Davidson brand allowing to share with their friends through the use of social media.

I firmly believe that Harley Davidson should not invest much on the ride rather more on getting the new generation riders onboard with their product line. In order to satisfy the new generation of riders, the brand ought to create a serious of advertising campaigns targeting that audiance. The use of social media is key to attract the young audiance.

Beyond the experience of Posse Ride, Harley Davidson ought to attract the new generation of riders with using advertising targeted directly towards the digital media generation. They should provide a way to pull in the young audiance by using digital technology and target a way to pull them in to keep the tradition of Harley Davidson around.