Digital Environmental Campaign

Either we like it or not, most of us has been bombarded with with advertising from various companies trying to pursuit us to either buy their product or simply sign up for an exclusive offer. Well done magazine ads and television commercials features great photography and well developed videos which lives us with memorable taglines, models and with a sense of temptation. 

In recent times, environmental advertising has been making its way through the mainstream media. Advertising agencies have teamed up with environmental groups and the government to promote viewers something unseen before: A solution to protect the planet. World Wide Fund for Nature advertisements has made its way through the mainstream media as various of its ads has been placed on billboards and popular magazines prints all of the world. It is the world's largest independent conservation organization with over 5 million supporters worldwide, working in more than 100 countries, supporting around 1,300.  

Also, the World Wide Fund of Nature has used its funding to create digital technology to spread its message worldwide.In order to maintain up to date with the latest technology, the company has created a website with various links and articles sharing its mission statement, developed a application for IPhone and Android phones, a Facebook and a Twitter page, along with a QR Reader on its print ads.

World Wide Fund of Nature is a leading example of a environmental campaign group being up to date on the latest technology thread by developing an website, a mobile application, social network page, and a QR Reader.