The Harley Davidson Culture Phenomenon

The brand Harley Davidson has swept the nation by storm on the end of the World War II as young soldiers came home with full adrenaline from the war field action. Since then, Harley Davidson  has been associated with a wide range involvement of the brand as it reaches young adventurous men to old men who still associates themselves as "freedom riders". The use of the brand goes beyound the sale of the motorcycle and it has developed a market which fans are able to catch up with the brand latest trend. Harley Davidson has developed a wide of products targeting all age groups and gender with the release of clothing line, footwear, bags & luggage, and etc.

The element of Posse Ride enhances the brand to new and old members as it creates a greater experience for the owner of the motocycle to explore new events involved around the brand culture. It creates a wide range of benefits allowing the member to accumulate points towards rewards to earn products associated with the brand and advertise the brand without the company funding. The members also post various pictures featuring using the lastest Harley Davidson brand allowing to share with their friends through the use of social media.

I firmly believe that Harley Davidson should not invest much on the ride rather more on getting the new generation riders onboard with their product line. In order to satisfy the new generation of riders, the brand ought to create a serious of advertising campaigns targeting that audiance. The use of social media is key to attract the young audiance.

Beyond the experience of Posse Ride, Harley Davidson ought to attract the new generation of riders with using advertising targeted directly towards the digital media generation. They should provide a way to pull in the young audiance by using digital technology and target a way to pull them in to keep the tradition of Harley Davidson around.

Failure of a Advertising Product

The use of advertising often targets a centain age group and sex and using the method of repetition to reach their message across its audiance. At times, certain consumer behavior that is lunched to its targeted audiance fails to achieve its desired potential. A well known brand that has lunched a failed product is McDonalds. In 1996, Mcdonalds launched this new burger – at a estimated cost of at least $150 million for the massive ad campaign – in 1996, spinning it as a more sophisticated option for consumers and hoping to appeal to adults. Turns out, sophisticated adult fare is not necessarily a surefire hit with the fast food crowd.

Digital Environmental Campaign

Either we like it or not, most of us has been bombarded with with advertising from various companies trying to pursuit us to either buy their product or simply sign up for an exclusive offer. Well done magazine ads and television commercials features great photography and well developed videos which lives us with memorable taglines, models and with a sense of temptation. 

In recent times, environmental advertising has been making its way through the mainstream media. Advertising agencies have teamed up with environmental groups and the government to promote viewers something unseen before: A solution to protect the planet. World Wide Fund for Nature advertisements has made its way through the mainstream media as various of its ads has been placed on billboards and popular magazines prints all of the world. It is the world's largest independent conservation organization with over 5 million supporters worldwide, working in more than 100 countries, supporting around 1,300.  

Also, the World Wide Fund of Nature has used its funding to create digital technology to spread its message worldwide.In order to maintain up to date with the latest technology, the company has created a website with various links and articles sharing its mission statement, developed a application for IPhone and Android phones, a Facebook and a Twitter page, along with a QR Reader on its print ads.

World Wide Fund of Nature is a leading example of a environmental campaign group being up to date on the latest technology thread by developing an website, a mobile application, social network page, and a QR Reader.