Failure of a Advertising Product

The use of advertising often targets a centain age group and sex and using the method of repetition to reach their message across its audiance. At times, certain consumer behavior that is lunched to its targeted audiance fails to achieve its desired potential. A well known brand that has lunched a failed product is McDonalds. In 1996, Mcdonalds launched this new burger – at a estimated cost of at least $150 million for the massive ad campaign – in 1996, spinning it as a more sophisticated option for consumers and hoping to appeal to adults. Turns out, sophisticated adult fare is not necessarily a surefire hit with the fast food crowd.