Boost of Life

Its been said that sex does wonders for ones life and the perks can be extended well beyond the bedroom. A heart is an extremely fragile and valuable thing. That is why it makes sense for all of us to take as good care of it. Especially in modern life, where stresses, shocks and strains can impact on our health with shattering results. Invest in Flora and give your heart some quality time today. 

Boots Against Racism

In attempt to eradicate racism from soccer worldwide, In 2011, Asics developed a campaign called "Boots Against Racism".  Broadly used as a unifying force contributing to the destruction of racism world. The advertisement pictures of famous footballer Sabastian Abreu wearing one black cleat and one white cleat playing with these boots.  By using a notable figure, the ad appeals to soccer fans with the push of Asics. Along with the slogan "Racism cannot play and Racism cannot win", the stunt of performing in a national televised game across Brazil during prime time caused the message to be  passed to whole country through the web. 

Message in a Bottle

The World Cup is one of the most viewed sporting events in the entire world, but many viewers never considered the material Nike used to create their 2010 jerseys. Normally made from polyester, the jerseys were woven from yarn produced by melting over 13 million plastic bottles. In an effort to reduce plastic pollution worldwide, Nike sourced an amount of plastic bottles equivalent to almost 560,000 pounds from landfill sites in Japan and Taiwan promoting recycled waste and a "clean" brand name.

Beauty is in the Eye of the Beer Holder

Jeffery Gonzalez and I went to a Pabst Blue Ribbon Beer Event sponsored art show/competition at Art Attack, an art gallery in San Francisco. People had to create a work of art that incorporated Pabst Blue Ribbon beer into the design. Throughout the night, they offered us free beer. The art was pretty interesting also the artists were pretty engaging as well. Many local Art Professors  were present on the art gallery to recruit possible candidates for their art school. 

Blood Suckers for a Good Cause

The Brazilian soccer club Vitoria decided, in 2012, to develop a marketing plan of removing the red from its traditional red and black jersey.

The plan is to promote blood donation in Brazil, which has a very low standing of only 2% nationwide.


When a donation benchmark is reached, the white band on the jersey will eventually turn red, and after the overall goal is reached, all four bands of red are returned to normal. Club president Alexi Portela Junior, shared: “We wanted to do more than just ask fans to give blood".


“With this initiative, fans of the red and black can participate more actively in the campaign and they will see the importance of a gesture like this that can help save countless lives."


The mastermind behind such a successful advertising campaign was Marcelo Reis, Creative Vice President at Leo Burnett Tailor Made in Brazil.


Reis shared: “Living in a country like Brazil, we are exposed to football every single day; we feel the influence that footballers and the game itself have on all Brazilians. That’s why we decided to do a campaign within the football world. We created an invitation for people to donate blood for their greatest passion: their football team.”


During the campaign, players wore the uniform on game time and carried a banner stating "Vitoria has always given its blood for you. It's time for you to give yours."



During the campaign period, donations of blood increased 46%, while the club only invested $15,000 with a return in spontaneous media of $8,000,000 total and more than 1 billion page views on the web.