Wednesday, August 28, 2013

Message in a Bottle




The World Cup is one of the most viewed sporting events in the entire world, but many viewers never considered the material Nike used to create their 2010 jerseys. Normally made from polyester, the jerseys were woven from yarn produced by melting over 13 million plastic bottles. In an effort to reduce plastic pollution worldwide, Nike sourced an amount of plastic bottles equivalent to almost 560,000 pounds from landfill sites in Japan and Taiwan promoting recycled waste and a "clean" brand name.




No comments:

Post a Comment