The wide use of racism and stereotypes remarks in advertising has been around from the late 19th century and to even today as we encounter negative remarks on various types of ads. The act of depicting a race as inferior or negatively generalizing a type of race is not acceptable in advertising as ends up sending off a negative information to the mass media causing a negative depiction of a race. Advertisers have full obligation and responsibility to have ethical responsibility of the advertising being released to the public mass and its impact on society.
A fine example of stereotype in recent advertising comes out from an Italian laundry detergent commercial. The ad depicts on the stereotype of black men being good for nothing but sex, the "big black brute" stereotype.
Nivea Skin Moisturizer in 2011 created a print ad targeting African-American male by showing a well-dressed and clean-shaven African-American male lunching the head of a not-so clean-shaven and afro-donning male away. The campaign gained headlines depicting for being racist and later on Nivea went on to apologize for its racist action.
You've made a good start and your enthusiasm is beyond question. However, you must spend more time crafting longer, more in depth posts that analyze well and draw from any research you might be engaging with.
You've made a good start and your enthusiasm is beyond question. However, you must spend more time crafting longer, more in depth posts that analyze well and draw from any research you might be engaging with.
ReplyDelete